The Middle East is the heart of hospitality, where visitors to the region will encounter a complex cultural mosaic of diverse peoples, cultures, and traditions shaped over thousands of years. Here, ancient history comes to life – from the breathtaking beauty of desert landscapes and rose-red ruins, to the traditional call to prayer and shared afternoon tea. Travelers can hike among steep canyons, experience the palpable energy of bustling souks and medinas, and feel the genuine warmth of the people who live there over shared meals and stories.